Author: Schleicher
This addition to MBIs successful "toy train" installments in the Enthusiast Color Series examines how Lionel for the last 25 years has weathered increased competition, survived numerous ownership changes, adopted improved production techniques, and utilized computer technology to remain an American icon. From the auspices of cereal giant General Mills, to be the sometimes criticized but always pragmatic ownership of Richard Kughn, and finally on to the formation of Lionel LLC, the last quarter-century of Lionels business and products are examined in detail.
Format: Softbound
Pages: 96
Length: 8.25w x 9h
ISBN-13: 9780760315965
ISBN: 0760315965
Catalog ID: 136431AP